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Leave a request, and we will arrange a convenient time for a meeting. Full confidentiality guaranteed
Learn more about the service
Leave a request, and we will arrange a convenient time for a meeting. Full confidentiality guaranteed
[about the service]
What Does the Service Include?
We manage brand reputation across key digital platforms
We manage reputation across review platforms, social media, and forums, control search results in Yandex and Google by combining ORM, SERM into a single system, and shape an accurate company image in AI assistant responses
We analyze the brand’s current reputation landscape and set up a system for tracking new mentions
01
Reputation Audit and Monitoring Setup
We track where and how the company is mentioned in search results, social media, news outlets, review platforms, forums, maps, and AI assistant responses
02
Daily Brand Mention Analysis
We improve sentiment across review platforms, forums, maps, and social media. We publish positive reviews and strengthen audience trust
03
Reputation Building
We shape top results in Yandex and Google by promoting positive and expert publications and pushing down undesirable websites
04
Search Results Management
We optimize your digital footprint to ensure ChatGPT, Gemini, Perplexity, DeepSeek, and other AI models generate positive recommendations for your brand
05
Optimization for AI Systems
We compile comprehensive data covering mention trends, search rankings, sentiment shifts, and AI citations along with actionable strategic recommendations
06
Reporting and Analytics
[what you get]
Results for Your Business
We build a consistently positive perception of the company across search results, reviews, ratings, and key platforms
Increased Trust in the Brand
We increase the share of positive sources in search results and minimize the visibility of negative content.
Controlled Search Results
Risks are identified and addressed before they begin to affect the company’s reputation
Reduced Impact of Negative Content
Potential clients see a credible image of the company before making contact
More High-Quality Enquiries
We create and maintain a company article, strengthening its reputation and presence in an authoritative source.
Wikipedia Presence
[stages]
ORM + SERM involve continuous management of the reputation landscape. We launch a monitoring system, develop a strategy, implement it across relevant platforms, and regularly update our tactics based on analytics
Service Delivery Stages
Reputation Audit
[01]
We conduct a comprehensive analysis of your current digital footprint, evaluating search engine results, customer reviews, media coverage, social networks, maps, forums, directories, and AI assistant responses
Result
We gain a clear understanding of the company’s actual reputation, identify problem areas, and determine which platforms, search queries, and materials should be addressed first
Monitoring System Setup
[02]
We set up automatic tracking of mentions of the brand, executives, products, services, and industry-related queries. We monitor reviews, publications, search results, and AI-generated responses.
Result
The company promptly learns about new mentions and responds to risks more quickly.
Risk Analysis and Prioritization
[03]
We assess the sentiment, visibility, and influence of each source. We determine which materials are most frequently seen by clients, partners, investors, job candidates, and the media.
Result
We identify which reviews, publications, and platforms require immediate attention.
ORM + SERM
[04]
We develop a roadmap covering review management, suppression of negative content, publications, content creation, SEO/SERM optimization.
Result
The company receives a clear reputation management plan with specific tasks and performance indicators.
Implementation and Communication
[05]
We work with platforms, respond to reviews, publish materials, optimize pages, and strengthen brand-owned resources. We create content for AI search.
Result
The impact of negative content decreases, while the brand’s digital image becomes stronger and more stable.
Reporting and Strategy Adjustment
[06]
We track changes in search results, reviews, the media, social networks, ratings, and AI-generated responses. We show progress, identify risks, and update the strategy.
Result
The company’s reputation remains under control, while the strategy adapts to changes in the information landscape.
We invite you to a meeting:
let’s discuss your brand strategy
let’s discuss your brand strategy
Leave a request, and we will arrange a convenient time for the meeting. Full confidentiality guaranteed
[about ARM]
We help companies and individuals strengthen their reputation, manage the information landscape, and build lasting trust
We work worldwide
(Russia, Kazakhstan, CIS, Europe)
(Russia, Kazakhstan, CIS, Europe)
We build a positive image in search results and across recommendation platforms
across media, social networks, and Wikipedia
Digital Profiles for Companies and Individuals
We secure native publications, expert columns and high-impact news coverage across Russian and international media
through 500+ business media outlets
We promote products
We design visual identities, corporate print assets and branded merchandise as a comprehensive, turnkey solution
from strategy to visual execution
We develop brand identity
We monitor search results, social networks and platforms to proactively identify and neutralize false or harmful information
reviews, articles and posts
We manage negative content
Strict confidentiality
NDA
Completed projects
100+
Experience in communications
10+ years
[team]
An Expert Team Works on Every Project
Denis Kuznetsov
CEO
Anna Shepeleva
Head of SERM, ORM and Communications
Alexey Petrov
Head of Monitoring and Analytics
Denis Petrov
Head of PR
Name
Position
Name
Position
50+ experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
We invite you to a meeting:
discuss your brand strategy
with our executive
discuss your brand strategy
with our executive
Leave a request, and we’ll arrange a convenient time for the meeting. Full confidentiality guaranteed
Removal of Negative Publications for an IT Company
22 platforms were included in the action plan
70% of negative materials were removed
30% of materials were replaced with positive content
Personal SERM for a Senior Business Executive
The work covered Yandex and Google
The result was achieved within 4.5 months
The top search results became 100% positive
Stabilization of a Wikipedia Article for a Major IT Company
Authoritative sources from leading media outlets were used
The tone of the Wikipedia article was changed from negative to positive-neutral
Over 40 Successfully Implemented Strategies
[ARM Case Studies]
[services]
ARM Services: From Monitoring to Comprehensive Reputation Management
ARM Blog
[blog]
How One Unapproved Comment Undermined Crisis Communications
The story of how an employee„s spontaneous remark to journalists completely bypassed the PR team, creating a hostile media narrative
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
Why Simply Writing a Wikipedia Article Is Not Enough
We explain why public recognition, professional achievements, and state awards do not guarantee that an article will be permanently accepted on Wikipedia. Using a real case study, we examine content removals, "edit wars," strict notability assessments, and why securing an article can take several months.
Why Microcommunities Influence Reputation More Than Large-Scale Advertising
We explain why recommendations in niche thematic groups and targeted chats often inspire far more trust than traditional media placements or advertising campaigns. We analyze the rising role of microcommunities in reputation marketing and their direct impact on audience decision-making.
