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We specialize in large businesses and a systematic approach to reputation management
About ARM
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[who we are]
ARM — International Reputation Management Agency
We develop strategies and manage how a company is perceived by clients, partners, investors, employees, and the public
Strict confidentiality
NDA
Completed projects
100+
Experience in communications
10+ years
Partnering with market leaders
Managing the information landscape
Providing continuous strategic support
We deliver projects in Russia, Kazakhstan, the CIS, and Europe
[what you get]
We Manage Reputation Across Different Markets
CIS
We adapt strategies to the specifics of each country
Kazakhstan
We manage projects with consideration for the local market and media landscape
Russia
We work with large companies, brands, and distributed networks
[tenders]
We Participate in Tenders
We take part in tender procedures and can quickly join a project upon request. We work with VAT, electronic document management, and bank guarantees while complying with corporate procurement requirements. We are ready to promptly complete verification and prepare all materials required for participation
Invite ARM to participate in your tender
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Get a tailored proposal for your needs
Leave a request, and we’ll send you a personalized commercial proposal
[team]
An Expert Team Works on Every Project
Denis Kuznetsov
CEO
Anna Shepeleva
Head of SERM, ORM and Communications
Alexey Petrov
Head of Monitoring and Analytics
Denis Petrov
Head of PR
Name
Position
Name
Position
50+ experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
[clients]
Industries we serve
We manage brand reputation across key digital platforms
A manager will contact you and answer all your questions
Leave a request, and we will arrange a convenient time for a meeting. Full confidentiality guaranteed
[our approach]
From Situation Analysis to Ongoing Support
Every project begins with an assessment of the actual situation. We identify the factors affecting the company’s reputation, develop a strategy, and support its implementation
Analytics and Reporting
Ongoing Support
Implementation
Strategy
Analysis
ARM Blog
[blog]
How One Unapproved Comment Undermined Crisis Communications
The story of how an employee„s spontaneous remark to journalists completely bypassed the PR team, creating a hostile media narrative
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
Why Simply Writing a Wikipedia Article Is Not Enough
We explain why public recognition, professional achievements, and state awards do not guarantee that an article will be permanently accepted on Wikipedia. Using a real case study, we examine content removals, "edit wars," strict notability assessments, and why securing an article can take several months.
Why Microcommunities Influence Reputation More Than Large-Scale Advertising
We explain why recommendations in niche thematic groups and targeted chats often inspire far more trust than traditional media placements or advertising campaigns. We analyze the rising role of microcommunities in reputation marketing and their direct impact on audience decision-making.
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