Digital Profile (SERM, ORM, Wiki, Negative Content Management)
PR & GR
GEO (Shaping Responses in AI Search Results)
Product Packaging & Positioning
Digital Security

ARM — We Manage the Reputation of Large Businesses

Digital Profile (SERM, ORM, Wiki, Negative Content Management)
PR & GR
GEO (Shaping Responses in AI Search Results)
Product Packaging & Positioning
Digital Security
ARM — We Manage the Reputation of Large Businesses

[partners]

We work with
[about ARM]

We help companies and individuals strengthen their reputation, manage the information landscape, and build lasting trust

We work worldwide
(Russia, Kazakhstan, CIS, Europe)
We build a positive image in search results and across recommendation platforms
across media, social networks, and Wikipedia

Digital Profiles for Companies and Individuals

We secure native publications, expert columns and high-impact news coverage across Russian and international media
through 500+ business media outlets

We promote products

We design visual identities, corporate print assets and branded merchandise as a comprehensive, turnkey solution
from strategy to visual execution

We develop brand identity

We monitor search results, social networks and platforms to proactively identify and neutralize false or harmful information
reviews, articles and posts

We manage negative content

Strict confidentiality

NDA

Completed projects

100+

Experience in communications

10+ years

Submit a request and we’ll arrange a convenient meeting time for you. Strict confidentiality guaranteed.
Let’s discuss your brand strategy
[clients]

Industries we serve

Banking and finance
Retail and FMCG
Real estate development and construction
Oil and gas, energy
Telecommunications and IT
Pharmaceuticals and healthcare
Logistics and transportation
Submit a request, and our manager will contact you

We manage brand reputation across key digital platforms

[services]

ARM Services: From Monitoring to Comprehensive Reputation Management
SERM + ORM + Wiki. We manage how your brand appears across search engines, reviews, maps, social media and industry platforms

Digital Profile

PR and GR

We shape corporate image and establish effective communication with the media, the public, and government authorities

Brand Development and Promotion

We create strong brands, visual identities, corporate print assets, and merchandise. We also organize targeted native advertising campaigns across media outlets and social networks

Digital Security

We provide comprehensive data protection
through advanced technical solutions and by
fostering a secure digital culture within your
team
Submit a request, and our team will prepare a custom strategic proposal aligned with your business goals
We’ll propose a tailored solution for your needs

Removal of Negative Publications for an IT Company

22 platforms were included in the action plan
70% of negative materials were removed
30% of materials were replaced with positive content

Personal SERM for a Senior Business Executive

The work covered Yandex and Google
The result was achieved within 4.5 months
The top search results became 100% positive

Stabilization of a Wikipedia Article for a Major IT Company

Authoritative sources from leading media outlets were used
The tone of the Wikipedia article was changed from negative to positive-neutral

Over 40 Successfully Implemented Strategies

[ARM Case Studies]
[tenders]

We Participate in Tenders

VAT
Electronic Document Management
Bank Guarantees
Project Launch on the Day of Request
Compliance with Requirements
Submit a request, and our manager will contact you
We take part in tender procedures and can quickly join a project upon request. We work with VAT, electronic document management, and bank guarantees while complying with corporate procurement requirements. We are ready to promptly complete verification and prepare all materials required for participation
Submit a request, and we’ll arrange a convenient meeting time for you. Complete confidentiality
Meet with Our Executive: Let’s Discuss Your Brand Strategy
[team]

An Expert Team Works on Every Project

Denis Kuznetsov
CEO
Anna Shepeleva
Head of SERM, ORM and Communications
Alexey Petrov
Head of Monitoring and Analytics
Denis Petrov
Head of PR
Name
Position
Name
Position
50+ experts

Wikipedia editors, PR strategists, SEO analysts, and influence management experts
[representative office]

ARM Representative Office in Kazakhstan

Office in Astana
Local Team of Experts
Full Regulatory Compliance
In-Depth Understanding of the Media Landscape
Projects across the CIS and Europe
Learn more about our representative office

ARM Blog

[blog]
How One Unapproved Comment Undermined Crisis Communications
The story of how an employee„s spontaneous remark to journalists completely bypassed the PR team, creating a hostile media narrative
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
Why Simply Writing a Wikipedia Article Is Not Enough
We explain why public recognition, professional achievements, and state awards do not guarantee that an article will be permanently accepted on Wikipedia. Using a real case study, we examine content removals, "edit wars," strict notability assessments, and why securing an article can take several months.
Why Microcommunities Influence Reputation More Than Large-Scale Advertising
We explain why recommendations in niche thematic groups and targeted chats often inspire far more trust than traditional media placements or advertising campaigns. We analyze the rising role of microcommunities in reputation marketing and their direct impact on audience decision-making.
Submit a request, and our manager will contact you and answer all your questions
Have Questions? Contact Us