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Learn more about the service
Leave a request, and we will arrange a convenient time for a meeting. Full confidentiality guaranteed
[about the service]
What the Service Includes
We manage brand reputation across key digital platforms
We analyze publications, mentions, and the information environment. We identify strengths, risks, and topics that require attention
01
Public Landscape Audit
We shape the company’s public image, key messages, and priority communication areas
02
PR Strategy and Positioning
We build communication with government and expert organizations. We monitor risks and legislative initiatives
03
GR Analytics and Communications
We draft targeted articles, executive speeches, keynote presentations, and expert content, maintaining a completely consistent brand communication style
04
Content and Communications
We secure strategic publications in tier-one business and industry media. Our team prepares comments, interviews, expert columns and press kits.
05
Media Management
We identify risks, prepare response scenarios, and adjust the strategy based on analytics
06
Crisis Communications
We deliver a comprehensive communication cycle for large enterprises, managing interactions across news media networks and government authorities. From initial information landscape audits to crisis response strategy
[what you get]
Results for Your Business
The company consistently communicates a clear position and strengthens trust among its key audiences
Strong Public Image
More authoritative and expert content about the company appears in the public space
Controlled Information Landscape
The company identifies changes and sensitive topics that may affect its operations at an early stage
Reduced External Risks
The business builds transparent communication with the media, industry communities, and government institutions
Systematic Stakeholder Engagement
Public activity helps maintain trust among clients, partners, investors, and the industry community
Stronger Business Reputation
[stages]
PR & GR is an ongoing process of working with the public and regulatory landscape. The strategy is regularly updated to reflect changes in the business, industry, and public agenda
Service Delivery Stages
We gain an objective view of the company’s public image, identify strengths, communication gaps, and potential risks
Result
We analyze publications, mentions, the company’s public activity, executive positioning, and key industry topics
[01]
Current Information Landscape Audit
Stakeholder Analysis
[02]
We identify key groups, industry initiatives, regulatory issues, and public expectations.
Result
A stakeholder map with key risks and communication opportunities.
PR & GR Strategy
[03]
We define goals, messages, audiences, channels, and a plan for working with media, experts, and institutions.
Result
A clear roadmap with priorities, deadlines, and KPIs.
Communication Materials
[04]
We prepare press materials, key messages, presentations, statements, and content plans.
Result
The company is ready for consistent professional communication.
Strategy Implementation
[05]
We organize publications, interviews, public appearances, and communication with key stakeholders.
Result
Stronger public presence, expert influence, and stakeholder relationships.
Monitoring and Adjustment
[06]
We track publications, public response, industry trends, and regulatory changes.
Result
The strategy remains relevant and adapts to external changes.
We invite you to a meeting:
let’s discuss your brand strategy
let’s discuss your brand strategy
Leave a request, and we will arrange a convenient time for the meeting. Full confidentiality guaranteed
[about ARM]
We help companies and individuals strengthen their reputation, manage the information landscape, and build lasting trust
We work worldwide
(Russia, Kazakhstan, CIS, Europe)
(Russia, Kazakhstan, CIS, Europe)
We build a positive image in search results and across recommendation platforms
across media, social networks, and Wikipedia
Digital Profiles for Companies and Individuals
We secure native publications, expert columns and high-impact news coverage across Russian and international media
through 500+ business media outlets
We promote products
We design visual identities, corporate print assets and branded merchandise as a comprehensive, turnkey solution
from strategy to visual execution
We develop brand identity
We monitor search results, social networks and platforms to proactively identify and neutralize false or harmful information
reviews, articles and posts
We manage negative content
Strict confidentiality
NDA
Completed projects
100+
Experience in communications
10+ years
[team]
An Expert Team Works on Every Project
Denis Kuznetsov
CEO
Anna Shepeleva
Head of SERM, ORM and Communications
Alexey Petrov
Head of Monitoring and Analytics
Denis Petrov
Head of PR
Name
Position
Name
Position
50+ experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
Wikipedia editors, PR strategists, SEO analysts, and influence management experts
We invite you to a meeting:
discuss your brand strategy
with our executive
discuss your brand strategy
with our executive
Leave a request, and we’ll arrange a convenient time for the meeting. Full confidentiality guaranteed
Removal of Negative Publications for an IT Company
22 platforms were included in the action plan
70% of negative materials were removed
30% of materials were replaced with positive content
Personal SERM for a Senior Business Executive
The work covered Yandex and Google
The result was achieved within 4.5 months
The top search results became 100% positive
Stabilization of a Wikipedia Article for a Major IT Company
Authoritative sources from leading media outlets were used
The tone of the Wikipedia article was changed from negative to positive-neutral
Over 40 Successfully Implemented Strategies
[ARM Case Studies]
[services]
ARM Services: From Monitoring to Comprehensive Reputation Management
ARM Blog
[blog]
How One Unapproved Comment Undermined Crisis Communications
The story of how an employee„s spontaneous remark to journalists completely bypassed the PR team, creating a hostile media narrative
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
around an oil refinery fire. We break down this real-world case to explain why only trained spokespersons delivering a single, unified position should ever speak to the press during a crisis.
Why Simply Writing a Wikipedia Article Is Not Enough
We explain why public recognition, professional achievements, and state awards do not guarantee that an article will be permanently accepted on Wikipedia. Using a real case study, we examine content removals, "edit wars," strict notability assessments, and why securing an article can take several months.
Why Microcommunities Influence Reputation More Than Large-Scale Advertising
We explain why recommendations in niche thematic groups and targeted chats often inspire far more trust than traditional media placements or advertising campaigns. We analyze the rising role of microcommunities in reputation marketing and their direct impact on audience decision-making.
